Project Spotlight
Case Study
Full-stack brand identity and e-commerce development for Noctis, a new “clean beauty” skincare company. Delivered a complete, custom, and launch-ready online store built to attract a high-end, eco-conscious audience.
Client Type
E-commerce / Clean Beauty & Skincare
Client Goal
Noctis, a new skincare startup from Portland, OR, needed a complete digital presence. Their goal was to launch a professional, trustworthy e-commerce site to compete in the high-end “clean beauty” market. They required a site that clearly communicated their brand’s “Purity and Transparency” philosophy and felt authentic to their new, earthy logo.
The Solution
We executed a full brand identity and content strategy. We developed a clean, modern e-commerce storefront to perfectly align with the “Noctis” logo, implementing a new, earthy color palette (Earthy Bronze, Natural Green) and professional, approachable typography. Most importantly, we developed a complete, believable content suite, writing all-new, brand-aligned copy for every single page—including product re-branding, an authentic founder story, and a full set of blog posts to establish brand authority from day one.
Value Delivered
- Full Brand Identity Integration: The new “Noctis” logo, custom earthy color palette, and professional typography (Lora & Lato) were applied site-wide for a cohesive, premium brand experience.
- Complete Content & Copywriting: Delivered a fully-written, launch-ready website, including all product descriptions, an authentic brand story, and a 3-post blog for content marketing.
- Authentic Business Persona: Established a believable brand identity, including a founder persona (Elena Reed) and a real-world Portland, OR, headquarters to build customer trust.
- Product Re-branding: Transformed generic product names (e.g., “Retinol Cream”) into brand-aligned, natural alternatives (e.g., “Phyto-Renew Cream”) to resonate with a “clean beauty” audience.
Key Services
Brand Identity Consulting, Frontend Development (CSS/HTML), Full-Stack Content Creation, E-commerce Copywriting, Brand Strategy
Technology Stack
HTML5, CSS3 (with Custom Properties), JavaScript, Google Fonts API, Responsive Web Design (Flexbox/Grid)
Project Status
Complete