Concept Study
An independent ecommerce website and brand identity concept for Noctis, imagined as a premium clean-beauty skincare brand. The project demonstrates product discovery, brand storytelling and a responsive online-store experience.
Concept Type
E-commerce / Clean Beauty & Skincare
Design Goal
The concept brief explored how a new skincare brand could communicate a “Purity and Transparency” positioning, create a cohesive premium identity and help customers discover and evaluate products through a modern ecommerce website.
The Solution
We created a clean, modern ecommerce storefront around the Noctis identity, using an earthy bronze-and-green palette and approachable typography. The concept includes product naming and descriptions, editorial content, brand-story layouts and responsive shopping interfaces to demonstrate a consistent customer experience.
Capabilities Demonstrated
- Full Brand Identity Integration: The new “Noctis” logo, custom earthy color palette, and professional typography (Lora & Lato) were applied site-wide for a cohesive, premium brand experience.
- Ecommerce content design: Product descriptions, brand-story layouts and three example articles demonstrate a complete content system.
- Brand storytelling: Illustrative editorial and founder-story layouts show how a real business could communicate its values and provenance.
- Product Re-branding: Transformed generic product names (e.g., “Retinol Cream”) into brand-aligned, natural alternatives (e.g., “Phyto-Renew Cream”) to resonate with a “clean beauty” audience.
Key Services
Ecommerce Website Design, Online Store UX, Brand Identity, Frontend Development, Ecommerce Copywriting, Content Strategy
Technology Stack
HTML5, CSS3 (with Custom Properties), JavaScript, Google Fonts API, Responsive Web Design (Flexbox/Grid)
Project Status
Complete — Independent Concept by DACSO
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